Integrated Marketing: Direct Mail & Online Video

Marketing strategies continue to evolve as new technology becomes available. Despite the fact that I build and populate websites, I’ve been preaching for a long time that businesses must use integrated marketing. Online and offline channels need to work together if you want to reach today’s consumer. One of my clients is a direct mail […]

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How to Develop a Blog

The third step in Building a Profitable Website is Blog Development. First, you defined your unique value proposition, and then you optimized your landing pages. Now it’s time to throw out the nets and reel in the fish. This article goes into great detail on How to Develop a Blog that reaches untapped markets. To […]

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Landing Page Optimization Tips

Once you complete the first step in building a profitable website, Defining Your Value Proposition, it’s time to move on to the next phase of the process where you select keywords and optimize your landing pages. However, before we start going through a bunch of landing page optimization tips, let’s go over the terminology. Landing […]

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