Site Structure & How It Affects SEO

Find out how site structure improves SEO and what you need to do to clean up your website.

Integrated Marketing: Direct Mail & Online Video

Marketing strategies continue to evolve as new technology becomes available. Despite the fact that I build and populate websites, I’ve been preaching for a long time that businesses must use integrated marketing. Online and offline channels need to work together if you want to reach today’s consumer. One of my clients is a direct mail […]

How to Rank with Local Optimization: SEO Best Practices

You may have noticed that the structure of the search engine result page (SERP) has changed. At the top of the page, Google first shows relevant paid listings. These are followed by local listings, and then you finally get to the organic results. For businesses that serve clients all over the world, this presents a problem. Where […]

How to Optimize YouTube Videos: SEO Best Practices

Remember how your grandparents repurposed and saved everything? Their generation knew how to stretch their resources and save money. Never waste a thing. Integrated Content strategies operate on this same principle. Present every word you write across multiple channels. For website content, I’ve already detailed how to develop a blog. Now I want to talk about […]

How to Develop a Blog

The third step in Building a Profitable Website is Blog Development. First, you defined your unique value proposition, and then you optimized your landing pages. Now it’s time to throw out the nets and reel in the fish. This article goes into great detail on How to Develop a Blog that reaches untapped markets. To […]

Landing Page Optimization Tips

Once you complete the first step in building a profitable website, Defining Your Value Proposition, it’s time to move on to the next phase of the process where you select keywords and optimize your landing pages. However, before we start going through a bunch of landing page optimization tips, let’s go over the terminology. Landing […]

How to Define Your Unique Value Proposition