The long tail keywords and related phrases that naturally appear in a blog article often reach very targeted groups of people. Leads with focused interests are usually further along the buyer's journey.
Prove that you know your business. By publishing in-depth, helpful information on your products or industry, your clients know that you are the "expert" they need to solve their problems.
Nudge prospects along their buyer journey by linking blog articles to your primary landing pages. These links also give "rank juice" to your webpages so that they appear higher in Google's search results.
Put your company and products in front of your clients on a regular basis. Don't let "out of sight" become "out of mind." Keep the communication channels open with regular blog postings.
The first step is to request your free website analysis. The Building Stage includes a Content Audit, Keyword Analysis, Landing Pages, and Blog Development for your website.
Once the architecture is in place, then it's time to fill the space. Level #2 includes regular Blog Posts, Social Media Postings, and Content Development, such as downloadable material.
Once everything has been built, it's time to keep it in top-working order. At Level #3 we offer regular Reporting, Oversight of Your Website, Continuing Blog Posts, and Custom Projects.